Anyhow, this is a fail on a fairly major scale, not that they'd ever admit it.
The Stage / News / Free theatre ticket initiative runs out of publicity funds
A Night Less Ordinary, the government-launched free theatre initiative, has come under fire yet again after it emerged that the entire communications budget for the scheme has already been exhausted, despite the fact that the project has nearly a year to run and is still well short of its stated target of giving away in excess of 500,000 free tickets to under 26 year olds.
Arts Council England, which is administering the scheme, has spent all of the £100,000 that was assigned to communications out of the £2.5 million pot that it was handed down by the Department for Culture, Media and Sport to support the initiative, which was launched in February last year. Over the first year of the scheme, 174,717 tickets were given away.









